Which article requires that REALTOR® be included in advertisements?

Which article requires that REALTOR® be included in advertisements?

• A. Article 12
• B. Article 9
• C. Article 14
• D. Article 6

Answer: (A)

The key idea here is that advertising real estate services must clearly identify the professional as a REALTOR®. This requirement ensures consumers know they’re dealing with a member of the National Association of REALTORS® and are receiving services that meet the association’s ethical standards. Article 12 specifically mandates that in any advertisement for real estate services, the REALTOR® designation appears, often alongside the broker or firm’s name. This identification promotes transparency, accountability, and consumer protection in advertising. Other articles govern related duties—truthfulness in advertising, fair dealing, and fiduciary responsibilities—but they don’t address the explicit need to include the REALTOR® designation in ads.

The key idea here is that advertising real estate services must clearly identify the professional as a REALTOR®. This requirement ensures consumers know they’re dealing with a member of the National Association of REALTORS® and are receiving services that meet the association’s ethical standards. Article 12 specifically mandates that in any advertisement for real estate services, the REALTOR® designation appears, often alongside the broker or firm’s name. This identification promotes transparency, accountability, and consumer protection in advertising.

Other articles govern related duties—truthfulness in advertising, fair dealing, and fiduciary responsibilities—but they don’t address the explicit need to include the REALTOR® designation in ads.